top of page

Words that get you traction

Hello, I'm Octavia

Octavia wellness architecture copywriter

I write copy and content for the industries I love the most...

​

Wellness Brands and Wellness Architecture.

​

20 years’ experience as a TV producer and script-writer, means I listen and get to know my audience, enabling me to turn your vision into clear, concise and captivating copy - which will grab and hold your clients' or customers attention.

​

I can help tell your story, your way.​

Does any of this sound familiar?

​

  • You’ve got great ideas but you aren’t quite sure how to communicate them in a clear and effective way.
     

  • You have a story to tell but don’t know how to structure it and get stuck trying to find the perfect words when you try.
     

  • You're not sure of the best way to help the right people find you online.
     

  • You're too busy doing a million other things to spend the time needed to get you and your business where you want it to be.
     

Good news - I have the solutions to all of these problems.

​

I get to know you, your business and your customers so that I can get your story across in the most engaging and clear way, so that your story talks directly and personally to your customers.

 

I know how to structure complex ideas and turn them into easy to understand, succinct narratives and content.

​​​

Modern Office Interior

Wellness Architecture

​Integral to wellness are the spaces we frequent and inhabit; from our homes, schools and offices, to hospitals, factories, sports centres and shopping malls.​

​

But architecture is technical, both in concept and execution. And with terms like biophilic design and salutogenic architecture, it can leave prospective clients confused and unsure if and how you can help them.

​

You need straightforward language and copy to communicate your vision to your clients on an emotional, human level, and in a simple, direct way. This gives them the tools to better understand and visualise how your space will transform and benefit them.

​

I can also help your business find and refine its brand voice, shaping and expressing clearly what your values are.

 

Whether it’s through space, sustainable materials, light, ventilation or combination - I will articulate your vision through words so that your clients get why you are the best solution to their problem. All with captivating story-driven narratives, and action-based solutions to win you more business.​​​​​

​

What I offer:

I will take the time to get to know you and your brand inside out, to build and strengthen your relationship with your clients and customers, driving your sales and business.

  • About Pages

  • Service Pages

  • Blog Posts

  • Brochures

  • Testimonials

  • Case Studies

  • Articles

  • Whitepapers

  • Newsletters

  • Product Descriptions

  • Long-form content

​

Can't see what you're looking for?
Let's discuss, chances are, I'll say yes.

seedlings ideas copywriting wellness
Forest-view sauna interior

Copywriting : Isn't AI cheaper & quicker?

​I asked Chat GPT - In 150 words describe your child starting school

 

And here are the results:​
 

Watching my child start school was a moment filled with pride, excitement, and a touch of nervousness. Dressed in their little uniform, backpack nearly as big as they were, they walked through the school gates with wide eyes and curious wonder. It felt like a milestone—not just for them, but for me too. My child was eager to make new friends, discover new things, and dive into a world that was entirely their own. I saw their independence begin to bloom as they waved goodbye with a confident smile. Of course, there were tears—mine, mostly—but also immense joy in seeing them grow. Each story they brought home, every drawing and new word, was a sign that they were finding their place in the world. School marks the beginning of a long, beautiful journey, and I feel honored to walk alongside them, even as they take their first steps alone.

 

​

And here's my version:​

​

As she got ready for bed, we carefully laid out her school uniform together for the morning - brand new white socks, grey skirt, white tshirt and green school cardigan.

​

I tucked her into bed and kissed her goodnight, and she said:

​

‘Mummy, I don’t want to go to school tomorrow. What if no one likes me?’

​

I felt an aching in my chest for her. How could anyone not love my perfect, precious daughter as much as me? But what if there are mean kids there who pick on her? I wanted to grab her and tell her she didn’t have to go to school. I wasn’t ready.

​

But I knew she was.

​

‘Darling, this is where you will make your best friends, some which you might know forever.’

​

Next morning, she came downstairs fully dressed and asked me to do her hair.

 

In that moment, I knew she’d be okay.

​

*************************************************

​​

 

AI is a brilliant tool, but it can’t feel what it's like to be human. I can because I am one.

​

Writing is a considered process, it takes time, thought and emotional intelligence, and draws on the personal experiences of the writer. The end result is something which seeks to connect the writer to him/herself, the world around them, and to others.

​

AI doesn’t (yet) have these capabilities.  

 

It works by learning to mimic human writing based on content already created, it is not producing original, creative content.

​

AI also struggles with subtle nuances and contextual understanding that good writers can convey.

 

For now at least.

 

And that's why you need a copy/content writer for your project. 

​

bottom of page